Through installations, objects, videos, photographs, and sound pieces, Froiid explores the possible intersections between gaming, technology, art, and their relationships with Brazilian popular culture. Commissioned for the 14th Mercosul Biennial, the artist presents the project Carnavais na Bienal, evoking the memory and legacy of Heitor dos Prazeres, drawing inspiration from the rhythm, visuality, and sheet music of his work Frevo (1964). A painter, composer, and singer, Prazeres depicted the daily life and culture of people in Rio de Janeiro’s communities, as well as the bohemian nightlife of Lapa.
Froiid’s installation features 100 AI-generated illustrations, arranged side by side in a horizontal sequence, along with an instantaneously generated sound composition. A television screen visually displays the unprecedented and audible process of the music shared within the space.
Fernanda Soares da Rosa
Froiid (Brazil, 1986) is a multidisciplinary artist with a master's in visual arts. In his creations, which include objects, actions, and installations, he explores the intersections between games, art, Brazilian peripheral culture, and technology. He was recognized with the SESC Arte award at the 22nd Sesc_Videobrasil Biennial. He won the Décio Noviello Visual Arts Award, granted by the Clóvis Salgado Foundation, and was twice nominated for the PIPA Prize. His works have been exhibited in renowned venues such as the Inhotim Institute, the Museu de Arte da Pampulha, Casa Fiat, Palácio das Artes in Belo Horizonte, the National Museum of Brasília, BDMG Cultural, Casa França-Brasil, among others. He lives in Belo Horizonte, Brazil.
